Adobe Max is a creativity conference with globally recognized keynote speakers like Jon Favreau and Mark Ronson. For 18 years, Media Temple has been providing web hosting for designers, developers and creative agencies; exhibiting at this conference means connecting with our customers and creating a fun activation for the Adobe Max attendees.
Adobe Max attendees are the most creative people around so we knew that our activation had to help them exercise the right-side of their brain with something hands-on experience. We turned our booth into a button factory, with premade designs by Andrea von Bujdoss (a Media Temple customer) or blank templates for attendees to create custom designs at a drawing station. They put in a few pieces, pulled on a couple of levers and out came a perfect button! It was a massive hit with an average of 50 attendees activating per hour; people came back to make more buttons for their friends and colleagues.
Media Temple enjoys exhibiting at this conference for a number of reasons; we get a high volume of sales qualified leads, we conduct market research with incentivized surveys, receive feedback from current and past clients which helps improve the customer experience and product roadmapping, and lastly, it re-energizes our team to innovative and create.
