When the Media Temple Partnership team formed a technology partnership with Craft CMS, we needed a campaign to launch the official partnership. We executed a go-to-market strategy to highlight our AWS cloud offering for Craft CMS users by using both offline and online marketing tactics.
Craft CMS had a one day event called Dot One Australia and even though the timeline to launch the partnership was aggressive, we knew leading up to this event would be the best way to capture an active audience of Craft CMS users with our AWS offering.
We had a seven week campaign to announce and promote the partnership, execute at the event to generate leads and to complete a email nurture campaign.