In celebration of Earth Day, Warner Bros. threw a party for the planet by highlighting all of the sustainability initiatives at Warner Bros., from the on-lot composting program to wardrobe recycling from world-famous titles in film and television. We partnered with local and national nonprofit organizations like Friends of the Los Angeles River and Heal the Bay to help further their mission by engaging employees to become involved at the local level of their communities to encourage them to live and work sustainably.
We organized a street fair with six nonprofit partners, four different activations, two global campaigns and partnered with Toyota and Josie Maran for giveaways of their green products. The partnerships were a creative way for us to bring more value to the Warner Bros. employees with a limited budget and it resulted in drawing in 800 employees during the 90-minute event.
