The Los Angeles County Bicycle Coalition’s Los Angeles River Ride is the their biggest fundraiser of the year; the organization aims to make all communities in LA County healthy, safe, and fun places to ride a bike through advocacy, education, and outreach.
Warner Bros. Sustainability Initiatives include programs which advocate ridesharing and carless ways of transportation to minimize the overall company carbon footprint. We partnered with the Los Angeles County Bicycle Coalition to allow Warner Bros. employees, family and friends to join the annual ride. We had a digital awareness campaign and a partnership with WB Fitness to promote the event. We achieved ten percent year-over-year growth in registration by implementing these new digital tactics and partnerships.